Role: Integrated Producer

Director: John X. Carey

Production Company: TOOL

Editorial: Martin Leroy // Whitehouse

Original Score: Human

Larry Fitzgerald has been one of the best role models in sports and we were able to share apart of his life outside of sports.

During college Larry’s mother passed away from cancer. Before she died, he promised her to finish his college degree. The following season, he was drafted to play for the Arizona Cardinals.

During challenging times, Larry would call home to hear his mother’s voice on the answering machine. In 2016, Larry completed his degree from the University of Phoenix. Larry gave her a call to share the news.

Production Partners: White House // Juice Studios // Co3