Directed: Henry-Alex Rubin // Smuggler
In the first campaign for adidas with their new partnership with 72andSunny, we produced a global futbal spot highlighting the best players in the world. From Lionel Messi in Barcelona, to Mesut Ozil in London, to Thomas Muller in Munich.
adidas challenges the creator to create their own greatness and strive to be the best on their own terms. By learning from all of the greats and creating something that others will strive to be like.
Production Partners: White House // Per Hallberg // Lime Studios // The Mill