Directed: Henry-Alex Rubin // Smuggler
Lionel Messi is the great futbal players of all time and every young player looks up to him, obsesses over him, and wants to be just like him. His greatness should only challenge competition to be great. By challenging the best, you set yourself up to the highest standards of greatness.
Licensing social media content from every part of the world, we were able to show the gravity of Lionel Messi’s impact on the world in far more ways than just sports.
Production Partners: White House // Per Hallberg // Lime Studios // The Mill