Michael Quinones
Sr. Creative Producer
Role: Sr. Integrated Producer
Director: Eliot Rausch
DP: Roman Koval (A Creators)
Production Company: Stink Films
Editorial: Ian Watt
Mix & Sound Design: Ian Watt
Color: Ricky Gausis // MPC
Photography: Keith Oshiro
Line Producer: Jess Law (A Creators)
Stink Studios partnered with LA28 to oversee, concept, and produce a fully integrated brand launch campaign for the 2028 Olympics and Paralympics. This launch was the first time the brand revealed its Olympic logo to the world.
We created a vision statement, content strategy, brand launch guidelines, and a suite of content, including a mini-doc series, heroic brand anthem film, EPK assets, & oversaw third-party production partners throughout creative execution.
The LA28 Olympic brand is a reflection of the city of Los Angeles: a platform for new and diverse storytelling, and a welcoming place for the pursuit of all dreams.