Role: Integrated Producer

Directed: Johan Hesselgren

Production Company: 180LA

Editorial: Dave Groseclose // Melvin

For the 100th year anniversary of the 1917 Mitsubishi Model A, we partnered up with the award winning car shop West Coast Customs to merge the past with the present.

In a 4 way partnership between Mitsubishi, West Coast Customs, Discovery Channel, and 180LA we produced a 1 hour TV special of the 9 month build and development of merging a 2017 Plugin Hybrid Elective Vehicle (PHEV) with a 1920s Model T frame reimagining the Model A with modern day technology.