Role: Executive Producer 

Directed: Ian Watt

Production: BANG!

Post: BANG!

Editors: Ian Watt // Carl Sturgess // Michael Frederick

Creative Director: Said Fayad // Dave Brown

Designers: Monina Velarde & Timothy Finch

Senior Writers: Edgar Acosta & Shawna Wagman

Photographers: AJ Asling // Alex Papke

In the spring of 2024, Ggiata was in full expansion mode, bringing their signature flavors to new locations across LA. Over four months, we captured the raw, behind-the-scenes journey of what it really takes to open new restaurants—the hustle, the challenges, and the passion that fuels it all.

Leading a tight-knit creative team, I shaped a content strategy that told this story in a way that was both compelling and scalable. We created everything from in-depth narratives and paid media spots to campaign photography and social-first content—hundreds of hardworking assets designed to connect and inspire. At the core of it all? Authentic storytelling that brought Ggiata’s vision to life across every platform.