Role: Executive Producer 

Directed: Ian Watt 

Director of Photography: Ian Rigby

Production: BANG!

Post: BANG! 

Photography: Alex Papke

Creatives: Said Fayad Miles Cartwright 

The Square Spring Releases marked a pivotal moment for the brand, combining three ambitious campaign initiatives: the Mission District Film Series, the Corner Store Experiential Activation, and Square’s first-ever Keynote Releases Project.

This initiative redefined how Square communicates product innovation and brand storytelling—ushering in a new chapter of bi-annual keynote events, large-scale experiential activations, and neighborhood-driven campaigns.

As the lead producer, I oversaw the end-to-end execution across content strategy, film, photography, and live experiences. My role was to unify these efforts into a cohesive narrative that celebrated Square’s mission: empowering small businesses and strengthening local economies.

Through these campaigns, we showcased the real impact of entrepreneurship at the community level—reinforcing Square’s belief that economic empowerment should be accessible to everyone. By blending storytelling with immersive brand experiences, I helped position Square as not only a technology company but also a champion of small businesses and the middle class.