In the first product launch for Square in 6 years, we launched a global brand campaign for the new Square Handheld device. A powerful POS device that can run your business directly from the palm of your hand. A fully integrated campaign consisting of photo, video, and 3D elements, we delivered hundreds of brand assets across 11 global markets across all channels. This was one of the largest campaigns in Square’s history. 

Role: Executive Producer

Agency: BUCK

Production: Related

Post Production & CG: BUCK

Color: BUCK + JAMM

Audio: One Thousand Birds

Creatives: Gosha Kuznetsov, Robert Bisi, Adrienne Heller, Mio Yoshigiwa